Customer experience professionals should now be aware of the significance of personalization. In an era of growing consumer empowerment, built on a foundation of digital connectivity and increased choice, personalized customer experiences can be a...Read More

For Meineke CMO Artemio Garza, consumer data can be overwhelming at times, but the company has done an amazing job of filtering keen insights from it to provide a great customer experience.As a result, Meineke earned a Bronze Award in the Best...Read More

Providing that memorable customer experience is a goal and aspiration of every loyalty marketer. For Williams-Sonoma, that is a constant theme.“We are pursuing distinct strategies to grow each of our brands and we are relentlessly focused on...Read More

Loyalty marketers everywhere struggle with the rapid changes in technology, trying to figure out which ones are the best that will drive customer engagement and customer loyalty.John Abraham, General Manager of Medallia (a customer experience...Read More

As the concept of customer experience becomes more prevalent across all industries, companies are working to keep up with how to translate the idea into tangible business benefits. Dana Hyatt, VP of Customer Experience within the Thomson Reuters...Read More

Suzanne Rubin, President of American Airlines’ AAdvantage loyalty program, is incredibly excited about the plans to revamp its award-winning rewards program with modifications set to take effect in the second half of 2016.The loyalty program...Read More

Achieving a great customer experience can sometimes feel like aiming at a moving target. Just as your company finds an optimal way to connect with consumers, the market changes and you head right back to the drawing board. During a 2015 Engagement...Read More

Multichannel communication is quickly emerging as a necessity in brand messaging. The next step for companies is determining which customers prefer which channels, and when they prefer to receive messages. This was the theme of “The Power of...Read More

Contactless payment terminals are gaining momentum in the customer engagement sphere. The ease, convenience and speed at which they allow customers to complete transactions are more than enough reasons for many retailers to integrate such systems....Read More

SWARM is approaching, and with it comes the promise of new loyalty program initiatives and customer experiences for mobile users all across South Africa.A digital marketing and mobile development company, SWARM is a specialized designer of mobile...Read More