Welcome to a special edition of Leaders in Customer Loyalty, presented by Loyalty360 – The Association for Customer Loyalty. In this new Industry Perspectives series, leading consultants, agencies, and technology...Read More

As financial services evolve, fintechs are under growing pressure to differentiate in a crowded market. Generic perks like cash back and gift cards are no longer enough to capture attention or drive loyalty. Today’s consumers expect rewards...Read More

Insomnia Cookies Becomes Official Cookie of the Knicks in New MSG Sports PartnershipMadison Square Garden Sports Corp. has officially partnered with Insomnia Cookies, naming the late-night bakery chain the “Official Cookie of the New York...Read More

In celebration of International Off-Road Day on October 8, 2025, Jeep® has unveiled exciting updates to its exclusive Badge of Honor program, encouraging Jeep 4x4 owners to push the boundaries of off-road adventure. The latest expansion...Read More

The holiday season is make-or-break time for many brands, and holiday customer segmentation is what separates the winners from the rest. If you’re a marketer or analyst, every decision you make between now and December could...Read More

Delta Partners with YouTube Delta has announced a new partnership with YouTube, bringing ad-free access to YouTube videos, podcasts, and music onboard the plane. SkyMiles members traveling on U.S. flights will also have access to a 14-day free...Read More

Marriott Bonvoy has recently introduced a new digital platform that allows travelers to book their trip based on the experience they want. Marriott Bonvoy Outdoors offers access to over 450 hotels, 50,000 homes and villas, and curated tours and...Read More

Content teams aren’t short on ideas, they’re short on time. With pressure mounting to produce more content faster and with fewer resources, the review process can sometimes become a bottleneck. By the time a content piece makes its way...Read More

Casey’s Joins Forces With K9s For Warriors to Support Veterans and Rescue DogsCasey’s, one of the largest convenience store and pizza chains in the U.S., has launched a meaningful partnership with K9s For Warriors, the country’s...Read More

From September 26 to 28 at the Bethpage Black in Farmingdale, New York, WHOOP revolutionized the way fans engaged with one of the most prestigious events in golf, the Ryder Cup. Viewers received unprecedented access to real-time physiological data...Read More