Marketers often ask for a variety of personal information from consumers, but customer engagement in general could be in jeopardy based on a new study from Verint Systems.A global study of consumers revealed that nearly half (48%) are suspicious...Read More

Personalization continues to be a hot topic in loyalty marketing, and if SundaySky’s success is any indicator, the trend shows no signs of slowing. In creating personalized SmartVideos, the company allows clients to engage with customers at...Read More

Many customer experiences are in need of a reboot. New technological forces and evolving customer behaviors are pushing many brands to imbue their “old” customer experiences with a high degree of relevance and innovation. This applies...Read More

The My BJ’s Perks™ Rewards Program, which launched in October 2014, exceeded all expectations during its first year, Stephanie Meltzer-Paul, the company’s Vice President of Membership Rewards and Co-brand, told Loyalty360.The My...Read More

Music streaming site Pandora Media is all about customer engagement and providing a personalized customer experience.Mike Herring, the CFO of Pandora, talked about the brand appeal and customer loyalty engendered during last month’s Wedbush...Read More

When it comes to loyalty marketing, convenience is king. Having to fumble through countless loyalty discount cards is a hassle that no consumer wants to face. By reducing the clutter of loyalty program membership, Cardberry hopes to increase...Read More

With a growing customer base in Canada, Wayfair, one of the world’s largest online destinations for home furnishings and décor, on Wednesday announced the launch of Wayfair in Canada. Wayfair officials want to tap into the apparent...Read More

As we move into 2016, marketers are jockeying for position in finding the latest and greatest trends in customer experience. Nobody knows what the coming year will bring in terms of customer experience, but Temkin Group has identified several...Read More

It is widely known that today’s loyalty programs are customer-centric. Loyalty is about building close relationships with key customers. Good software makes it possible to manage those relationships in a desirable way. An advanced loyalty...Read More

For Jeffery Savage, CEO of Franklin Savings Bank, launching a new loyalty program six months ago led to promising momentum from a customer engagement/customer experience perspective for 2016.Franklin Savings Bank, which has seven banks, launched...Read More