Marketers often ask for a variety of personal information from consumers, but customer engagement in general could be in jeopardy based on a new study from Verint Systems.
A global study of consumers revealed that nearly half (48%) are suspicious about how companies use their data. Based on a poll of more than 18,000 consumers across nine countries, the research—commissioned by Verint Systems and conducted by analyst and consultancy firm Ovum and U.K.-based research company Opinium—found that one in five consumers don....