It doesn’t take a superhero to put together a successful brand loyalty program, although there are times when it may seem that you need to be faster than a speeding bullet, as well as more powerful than a locomotive. That was the motive...Read More

Fairtrade America says that Lidl US will begin to offer U.S. customers the first and only private label chocolate bar that contributes to a living income for cocoa farmers. Known as Way To Go!, Lidl's new chocolate bar uses 100% traceable and...Read More

Today’s consumer landscape is vast, and your existing and potential customers likely have their fair share of choices for whatever product or service you are offering. If you want to effectively target your ideal consumers, you need to fully...Read More

Under Armour, Steph Curry Launch 'Curry Brand' to Rival Nike's Jordan Brand Two-time NBA MVP Stephen Curry and his endorsement home, Under Armour, have launched the standalone "Curry Brand" to better compete with Nike's...Read More

Giant Food, the leading greater Washington D.C. regional grocery chain, has launched "Lend a Hand for Hunger" to benefit five area food banks – Capital Area Food Bank, Maryland Food Bank, Food Bank of Delaware, Fredericksburg...Read More

Cedar, a leading patient engagement and financial technology platform, today announced the relaunch of Cedar Cares, the company's charitable initiative. Cedar Cares will amplify the mission of Cedar by supporting nonprofit organizations that...Read More

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus.Editor’s Note (10/26/2020): This article...Read More

Publix Lauded Nationally for Crisis Leadership, Employee Satisfaction The Business Observer of Florida says Publix, Bloomin’ Brands and BayCare Health System — some of the region’s largest entities, in both annual revenue and...Read More

Avee Mital, Product Marketing Manager at FieldCircle, writes at CustomerThink.com that no one associated with a business is unaware of the importance of high customer satisfaction levels in reducing churn rate. As the customer touchpoints are...Read More

BestMediaInfo.com writes that the WPP’s Customer Experience (CX) series, an online live event organised by the network on November 26, discussed the present and future of experience and intersection of brand and customer experience. Jason...Read More