Consumers expect a personalized experience from brands, and a majority now expect a brand to have a loyalty program offering. But when it comes to sharing the data needed to power those experiences, there is an ever-increasing concern from...Read More

Carhartt Enhances Yukon Extremes Collection Carhartt is updating its Yukon Extremes collection, built for men and women who battle extreme cold conditions.  It's the warmest and most durable gear made by America's premium workwear...Read More

A new Oracle Grocery Retail survey shows that 53% of respondents in the U.S. have shopped online for groceries during the pandemic, with 37% stocking up more frequently online than in-store. And few people plan to reverse course – 93% of...Read More

Kingsford is offering full pallets of both charcoal and pellets direct to consumers for the first time ever. Now available for a limited time on the revamped Kingsford Shop, Kingsford's Pallet Present comes perfectly wrapped in a weatherproof...Read More

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It typically relies heavily on assumptions and trial-and...Read More

Peter in sales closes more deals every month than his peers. What do you think can be the reason? Is it intrinsic motivation or extrinsic motivation, or is there some other reason behind this? As his supervisor, you may think it’s the...Read More

Jersey Mike’s Donates 20 Percent Of Sales To Feeding America Feeding America, the nation's largest domestic hunger-relief organization, is teaming up once again with Jersey Mike’s Subs on a special fundraising event this weekend...Read More

Wynn Resorts Ltd. will be updating its rewards program next month. The Las Vegas Review Journal says that according to an email sent to customers Monday, the Las Vegas-based casino operator’s Red Card program will become Wynn Rewards on Dec....Read More

BMO Harris Bank launched a new Savings Rewards program for consumers and small businesses across BMO's U.S. footprint. BMO Savings Rewards helps customers build strong savings habits by rewarding them with a bonus each month they meet minimum...Read More

Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be a major deciding factor, since a majority of...Read More