The Associated Press reports that Danielle Schwartz didn't ask for an oil painting of her cat. But she loves the portrait of Stinky that hangs in her upstate New York home, a surprise gift from an unlikely place: an online pet store.The AP...Read More

The USPS Loyalty Program launched on August 1, 2020, and changes to the program took effect on January 1, 2021, including an incentive to attract new accounts. New USPS business customers using Click-N-Ship will be eligible for a one-time $40...Read More

Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle Rewards loyalty program had about 8.5 million...Read More

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.Knowing this, we made the exciting decision to transfer ownership of our PubCommon ID’s technology to Prebid.org—an open-source...Read More

As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue building loyalty post-pandemic, it’s going to...Read More

When the economy is foundering, companies look at short-term fixes of cutting budgets to save valuable cash. Historically, the first areas to get the axe are marketing, since the C-Suite may not truly understand the impact of these activities on...Read More

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad...Read More

The Wall Street Journal reports that U.S. shoppers went online to purchase holiday gifts and score Black Friday deals they once crowded into malls to grab, as the coronavirus pandemic accelerated the years long remaking of the U.S. retail...Read More

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP technology companies have received more than $1.8...Read More

b.well earns Digital Health Award for consumer directed digital healthb.well Connected Health, the platform designed to provide consumers a new front end to healthcare, has been recognized in the Fall 2020 Digital Health Awards® with the top...Read More