Loyalty Methods CEO Emil Sarkissian pares down the process of customer engagement to a single thought and purpose, albeit one that offers many challenges. “Loyalty is just a way to get the behavioral data,” he says. “But once...Read More

What a year!I think we’d all agree 2020 has thrown us for a loop.We use the term ‘disruption’ in business all the time, but I don’t think that term has ever been more relevant.From the shopping experience, to the supply...Read More

Amazon, Walmart Tell Consumers to Skip Returns of Unwanted ItemsThe Wall Street Journal reports that retailers have a new message for consumers looking to return an item: Keep it. The paper says Amazon.com Inc., Walmart Inc. and other companies...Read More

The U.S. restaurant industry closed one of the most unpopular years in history moving its way out of the steepest declines the industry has experienced since the Great Recession, reports The NPD Group. Customer transaction declines at major...Read More

Walgreens is expanding its financial services offering in partnership with Synchrony and Mastercard as part of its ongoing commitment to offer differentiated healthcare services and benefits to customers. In the coming months, Walgreens will...Read More

Consumers don’t just want personalized experiences when they engage with a brand; they expect them every time, regardless of the touchpoint or reason. If done well, highly personalized experiences lead to increased engagement and loyalty by...Read More

Lunchables Is Covering the Cost of Groceries as Part of New Rewards Program Lunchables is offering a chance to win $10,000 for groceries and a year-long Instacart Express membership with its new Leave It To Lunchables Rewards Program. The Leave...Read More

HealthMine, a technology-enabled member engagement and rewards company, announced an expanded partnership with Blue Cross and Blue Shield of Kansas City (Blue KC), the largest not-for-profit healthcare insurance provider in Missouri, to build an...Read More

I’ve been fortunate to visit all the Disney theme parks around the world, and I can personally attest to the consistency of their customer-centric approach. They want their customers to be happy. It’s their claim – &ldquo...Read More

Market research has proven to be the most crucial weapon in the product life-cycle. From the product’s birth to its last breath, it’s the people’s opinion that shapes its fate. Market research through a survey panel has become a...Read More