Athleta announced the expansion of extended sizing (“1X-3X” or sizes 18-26) to 350 styles across its collection. For Spring 2021, 70% of the Athleta collection will be available in sizes 1X-3X. Athleta’s extended sizing...Read More

TravelCenters of America has launched a new feature to its TruckSmart mobile app, allowing professional drivers to activate the diesel pumps and pay for fuel from the comfort of their cabs. The new “PumpSmart” feature is designed to...Read More

Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…As restrictions waver and realities change, what an individual felt comfortable doing in the summer may not be an option now. Consequently...Read More

Fueled by accelerated digital transformation, the COVID-19 crisis has shifted CMOs’ focus on customer loyalty into overdrive. While Forrester predicts that spending on loyalty and retention marketing will increase by 30...Read More

Shaquille O'Neal is New Brand Ambassador for Novex Biotech Novex Biotech and Authentic Brands Group (ABG), a global brand owner, marketing, and entertainment company, announced today that Hall of Famer and entrepreneur Shaquille O'Neal is...Read More

American Eagle Outfitters on Thursday hosted a virtual investor meeting to present its “Real Power. Real Growth.” value creation plan and unveil its long-term financial outlook, which includes $5.5 billion in revenue, 10% operating...Read More

If asked to draw ketchup, what would you draw? That's the question Heinz asked people all over the world in an anonymous social experiment. The result? People drew Heinz Ketchup. Now, Heinz is inviting Canadians to 'draw ketchup' for a...Read More

Why is it so difficult to toss that dress or the shirt that you know you are not going to wear? Or give away that book that has been on the shelf forever, and you haven’t read? Why is it not easy to give up that job that you absolutely hate...Read More

By all accounts, it would make sense that when online shopping increases—as it’s currently doing at an exponential rate—so would ecommerce fraud.As online shopping continues to accelerate due to the COVID-19 pandemic, ...Read More

Ulta Loyalty Members Drive 95% Of Sales While Ulta Beauty faced operational challenges in 2020, there was one thing that stuck out to the retailer: the loyalty of its Ultamate Rewards members. The cosmetics retailer has close to 32 million...Read More