Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation ...Read More

Going into 2021, B2C companies are aware of the importance of using data to inform their marketing decisions, but might not know how to go about doing this. One of the first steps needs to be measuring the success of current marketing programs...Read More

CVS Health Foundation Establishes $5 Million College Scholarship for Black and Latinx Students The CVS Health Foundation today announced it has established a five-year, $5 million CVS Health Foundation Health Care Careers Scholarship program, in...Read More

January 28 was Data Privacy Day, a time to raise awareness about the importance of protecting people’s personal information online. Apple is commemorating Data Privacy Day by sharing “A Day in the Life of Your Data,” an easy-to...Read More

To celebrate National Girls & Women in Sports Day on February 3, DICK'S Sporting Goods announced it will expand its efforts in support of female athletes throughout 2021. The Company's 2021 efforts to champion women, while...Read More

The Internet of Things (IoT), at the heart of which sits any number of connected devices, presents new revenue opportunities for the telecoms industry. This presents a new challenge because capitalizing on it is exclusively a matter of generating...Read More

For over half a century, Les Mills has been on a mission to create a fitter planet. Yet rather than shaming people into fitness, its ethos is about helping people fall in love with activity and movement. However, the COVID-19 pandemic has meant...Read More

Coborn’s Partners with Birdzi to Enhance Loyalty Program, Increasing Retention and Spend Birdzi announced a successful deployment with Coborn’s, enabling the Midwest U.S. grocer to easily create and deliver personalized offers to...Read More

Sam’s Club Plus members will earn an elevated 5% back on eligible purchases with the Sam’s Club Mastercard. Here’s the breakdown for Plus members:Earn 3% cash back on purchases in-club with a Sam’s Club Mastercard.Earn an...Read More

Giant Food says it received a score of 100 on the Human Rights Campaign Foundation's 2021 Corporate Equality Index, the nation's foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace...Read More