Loyalty has long been an industry that shifts based on business trends, new technologies and market disruptions. But one thing remains the same, consumer loyalty relies on a seamless customer experience. Multiple industries inform and teach others...Read More

Following the outbreak of COVID-19 in the early months of 2020, the world has gone through one of the most dramatic shake-ups in recent memory. Global panic, government-enforced lockdowns, combined with social distancing practices, have resulted...Read More

Burger King Tests Loyalty Program As Part Of Digital Push CNBC says that Burger King is testing a loyalty program in five U.S. markets as part of a broader push into expanding the digital experience for customers. The network says the Restaurant...Read More

In an effort to help reduce plastic waste, Secret and Old Spice are launching innovative refillable antiperspirant cases at select retailers nationwide beginning February 2021. Additionally, both brands will expand their offering of Aluminum Free...Read More

Sephora announced new details, including the eight selected brands, who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort comprised exclusively of founders of color. Now in...Read More

2021 is the year to focus on the ways that broadening your loyalty aperture can drive COVID-19 business recovery.Now that we’re a few weeks into 2021, you’ve probably had your fill of predictions from marketing experts, consultants...Read More

There's no doubt that 2020 threw some curveballs at your marketing efforts. First there was the global pandemic that changed how and where people buy. Then came an economic crisis that made consumers more cautious about who they purchase from,...Read More

Marriott International Launches Enhanced Bonvoy 3.0 Loyalty App Easier and faster access to Mobile Key and more one-touch functionality are some of the improvements rolled out by Marriott International in a relaunched Marriott Bonvoy smartphone...Read More

Best Western Hotels & Resorts announced today that its award-winning Best Western Rewards (BWR) program is cutting its Elite Status eligibility qualifications in half for 2021, enabling travelers worldwide to earn Elite Status with just five...Read More

When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy. “You become the most valued...Read More