Torchy’s Tacos Celebrates 15 Damn Good Years Torchy’s Tacos, the Austin-based craft fast-casual taco brand known for its Damn Good Tacos and Green Chile Queso, is turning 15 in August. To celebrate this milestone birthday, Torchy...Read More

Athleta announced the launch of AthletaWell, an innovative and immersive new platform designed to build loyalty, engagement and a community of empowered women. As a brand with a mission of empowering women and girls, the platform is rooted in...Read More

The Taco Bell Rewards program celebrates a successful first year with more digital innovations and in-restaurant experiences for its fans. In true Taco Bell fashion, the brand is rejoicing in the biggest way possible and giving away free tacos for...Read More

It’s July, Mobile World Congress has just ended, and I haven’t left my desk. Welcome to the future? Perhaps.From a strictly personal perspective, I enjoyed the virtual event. The online conference platform was user-friendly, sessions...Read More

Journey mapping is the process of understanding the experience of loyalty program members, identifying barriers, and focusing on solutions.  For instance, many retailers or merchants are surprised to discover that members have issues with...Read More

Luna Grill Launches New Mobile App and Upgraded Rewards Program Luna Grill has launched a completely refreshed mobile app to reflect its updated brand look and feel, along with an enhanced rewards program renamed "Club Luna," giving...Read More

Vivid Seats is enhancing Vivid Seats Rewards, where all fans earn on every purchase. In addition, the company revealed an extensive brand refresh inspired by the energy and passion of live event fans, together with a new logo and a redesigned...Read More

McDonald’s announced the creation of a new Customer Experience team to transform the way customers engage with the McDonald’s Brand. This team brings together the Company’s Data Analytics, Digital Customer Engagement, Global...Read More

As much as the pandemic tried to alter the way consumers shop for their goods and wares, a few things remained consistent in the habits of shoppers: they want to be treated well, and they want things now. A new study on premium loyalty programs...Read More

TELUS International Announces the Launch of Intelligent Insights TELUS International, a leading digital customer experience (DCX) innovator that designs, builds and delivers next-generation solutions for global and disruptive brands, announced...Read More