JCPenney unveiled its plans for JCPenney Beauty, a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regime, or budget. JCPenney...Read More

Empathetic marketing means truly understanding your audience. It’s marketing that knows exactly who the customer or prospect is, what they’re going through, and what they need. It can make that person feel like they’re...Read More

Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go.Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We're going on a loyalty road...Read More

In the last year, as brands adapted to better meet their customers’ needs, so too did the consumer mindset evolve. Think of your consumer habits before the pandemic. How many stores did you peruse on an errand-packed day? Did you plan...Read More

El Pollo Loco Celebrates Avocado Day by Awarding Over 5,000 Guac Passes El Pollo Loco is launching its first-ever Guac Pass in partnership with Avocados From Mexico to celebrate members of its Loco Rewards customer loyalty program and celebrate...Read More

Air Canada announced its current summer transborder schedule including 55 routes and 34 destinations in the U.S., with up to 220 daily flights between the U.S. and Canada. The new schedule coincides with the loosening of restrictions on travel...Read More

Macy’s has introduced a new private brand, And Now This. The line launching in ready-to-wear and men’s categories for the fashion-forward, contemporary dresser, features effortlessly wearable elevated basics and sophisticated pieces...Read More

What was that one thing that most brands focused most during last year?Brand Loyalty.Indeed, it has come a long way. In the world of retail, loyalty was often considered as an underdog. The broadcast commercials, promotional offers and...Read More

Return fraud can be a scary thing for businesses to deal with.How do you know if you’re dealing with it? What are the signs? How many different types of return fraud are out there?We’ve talked about return fraud in general...Read More

Domino's to Celebrate the Opening of the Brand's 18,000th Store Domino's Pizza, the largest pizza company in the world based on global retail sales, is celebrating the monumental grand opening of the brand's 18,000th store in the...Read More