Noodles & Company has served Uncommon Goodness to diners across the U.S since 1995. To the brand, Uncommon Goodness is part of its mission to inspire and nourish every team member, guest, and community it serves. The concept evolved as...Read More

The Orlando Magic launched a new loyalty initiative in their app. The Fan Achievement and Rewards program will award digital badges and mementos for various interactions with the NBA team through in-person and digital events, purchases, and using...Read More

Chipotle Tests Automated Makeline Chipotle Mexican Grill will partner with Hyphen to test an automated makeline and grill. The test is part of Chipotle’s move to increase speed and productivity at its restaurants. Chipotle plans to...Read More

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, “Generationally Speaking: Gen Z Transforms Loyalty...Read More

Overstock and Citi Retail Services Launch Co-Branded Credit Card Overstock announced a new co-branded credit card with Citi Retail Services. The card will offer digital benefits to members of Overstock’s Club O rewards program. ...Read More

NASCAR and Ally Financial Inc. announced a partnership to expand Ally’s presence in the sport. Ally Bank will become the official Consumer Bank of NASCAR and NASCAR-owned tracks. This partnership builds on Ally’s current partnership...Read More

Well known for its fresh ingredients and made to order meals, anyone that has ever craved tacos, burritos, or salads, has likely been to Chipotle Mexican Grill. What may come as a surprise is that this year the brand is celebrating its 30th...Read More

Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in? If you have, the brand is relying on a traditional method of email marketing that focuses on casting a...Read More

As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars for 30 seconds of time — were the focus of Super Bowl marketing...Read More

The pandemic changed the paradigm of brand engagement. Post-pandemic, Brand Keys set out to determine what the new marketplace normal looks like and found a simple solution to winning consumer attention: listen to your customers. As one of the...Read More