Acquiring new customers requires a lot of time and money. It costs five to six times more to get a new customer than to reactivate an old one. That’s why businesses focus so much on what drives customer loyalty and how to enhance...Read More

e.l.f. Collabs with Liquid Death for Heavy Metal Makeup Collection e.l.f. Cosmetics partnered with canned water company Liquid Death for its latest creation, the e.l.f. x Liquid Death Corpse Paint Vault makeup collection, a five-piece set...Read More

Gas South, a leading Southeastern U.S. natural gas provider, announced a collaboration with Oracle Consulting Services (OCS) to integrate Oracle’s SaaS solutions and managed services to enhance customer care by automating essential services,...Read More

Laying the GroundworkDevelopments in artificial intelligence (AI) dominate the zeitgeist. AI’s implications for marketers—particularly in customer relationship management (CRM), loyalty, and engagement—loom large for client...Read More

DoorDash Partners with Lowe’s to Add On-Demand Delivery DoorDash announced it is partnering with Lowe’s to bring customers on-demand delivery from more than 1,700 stores across the United States. Lowe’s is the first home...Read More

For the second consecutive year, Wyndham Hotels & Resorts has been named the Official Hotel Partner and Hotel Loyalty Partner for Minor League Baseball (MiLB). The collaboration will offer Wyndham Rewards® members unprecedented access to...Read More

Advancements in technology, the rise of social media, and the empowerment that comes with more open global communication structures have greatly influenced how young consumers participate with brands. This means brands need to completely redefine...Read More

ThredUp Report Shows Resale Grew Faster than Retail in 2023 According to a report by the online resale platform ThredUp, the resale apparel market grew seven times faster in 2023 than the retail clothing market. ThredUp’s 12th Annual...Read More

At the intersection of air travel and finance comes a co-branded credit card between Barclays US Consumer Bank and Breeze Airways: the Breeze Easy™ Visa Signature® credit card. The card’s introduction comes less than three years...Read More

Modern marketing is not just about advertising the superiority of products. While the features of a product are undoubtedly important, delivering quality products and services is just the starting point for any business...Read More