For marketers, there’s no bigger bet than a Super Bowl ad.This year, advertisers will reportedly pay $5.5 million for 30 seconds of airtime, a massive investment justified by an audience that’s many times larger than that of the next...Read More

Nathan’s Famous Launches Hamburger Patty Made From Plants From Impossible Foods Nathan’s Famous announced its partnership with Impossible Foods to bring consumers the brand’s first delicious gourmet, hamburger patty made from...Read More

For a moment, put on your “customer” hat. What brands have earned your loyalty, and why? Several reasons may come to mind: They are trustworthy, reliable; they understand you, or they care about your needs. When you consider what...Read More

With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing...Read More

An invention sparked by a life-changing crash. A product that transforms a bag of dirt into a fruitful plan forward. A matriarch's family recipe passed down through generations of meals. Sound like products on Lowe's shelves? They are now...Read More

As we enter into a new phase of the pandemic—one of colder temperatures, a potential third wave, and the added threat of cold + flu season—businesses relying on outside service will once again have to adjust operational procedures...Read More

Being a material girl was much easier in 1985; the recent global pandemic has steered people away from brick-and-mortar shops and into the socially distanced eCommerce arms, and the Revised Payment Service Directive (PSD2) has challenged online...Read More

The pandemic drastically changed retail and consumer behavior last year and, maybe, forever.Those new behaviors, along with magnified expectations, have led to a laser focus on loyalty.What does the loyalty landscape look like in 2021?How do...Read More

Best Western Hotels & Resorts Rewards Travelers This Spring This spring, Best Western Hotels & Resorts is rewarding Best Western Rewards (BWR®) members with a $25 Best Western Gift Card each night they stay at a Best Western-branded...Read More

The last decade of aggressive advertising, steadily rising premiums and expansion of direct-to-consumer offerings has eroded auto insurance customer loyalty. According to recent data from J.D. Power, 77% of auto insurance customers say they are...Read More