The pandemic drastically changed retail and consumer behavior last year and, maybe, forever.
Those new behaviors, along with magnified expectations, have led to a laser focus on loyalty.
What does the loyalty landscape look like in 2021?
How do current loyalty programs stand up to new consumer expectations?
Which aspects of customer loyalty are most difficult to maintain?
To find out, we surveyed 300 marketing and loyalty professionals across the U.S. and put together the....