The Personalization, Privacy Paradox Today’s consumers want it both ways: experiences that feel personally curated, and complete control over their data. According to McKinsey, 71% of consumers expect personalized interactions...Read More

FedEx Expands AI Into Post-Purchase Experience FedEx Corporation is enhancing its digital offerings with the launch of AI-powered post-purchase solutions, which are aimed at improving how enterprise shippers manage customer engagement after...Read More

95% of AI projects fail.Flashy demos that crumble the moment they hit real data, real traffic, and real enterprise workflows. Governance slips, trust fades, and the pilot collapses. The real question isn’t why these fail; it&rsquo...Read More

Starbucks has recently revamped its Starbucks Rewards loyalty program in the U.S., set to launch on March 10, 2026. The redesign introduces a new tiered structure with three membership levels, Green, Gold, and Reserve, each offering new benefits...Read More

Capital One Scales Back Venture X Lounge Access BenefitsCapital One has officially rolled back some of the most generous airport lounge perks tied to its Venture X Rewards Credit Card and Venture X Business Card. First announced in June 2025, the...Read More

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs). What once took weeks to aggregate in legacy...Read More

BMO recently announced the launch of Blue Rewards, a major evolution of the well-known AIR MILES program, created to deliver a more flexible, personalized, and digital-first loyalty experience. Launching this summer, the program will transition...Read More

Customer loyalty has become a cornerstone of modern brand strategy, but for shopping center owners, it has never been a simple equation. Without control of the point of sale and with thousands of independent retailers operating under one...Read More

Part Two of this Supplier Perspectives series turns the focus from loyalty strategy to loyalty execution. In travel, the true test of loyalty isn’t how a program is designed, it’s how consistently it shows...Read More

Marriott Bonvoy Earns Top Honors as Best Hotel Loyalty ProgramMarriott Bonvoy has announced that it has once again been named Best Hotel Loyalty Program by The Points Guy, reinforcing its position as a leader in travel rewards and member...Read More