Starbucks has recently revamped its Starbucks Rewards loyalty program in the U.S., set to launch on March 10, 2026. The redesign introduces a new tiered structure with three membership levels, Green, Gold, and Reserve, each offering new benefits and faster ways to earn Stars as members engage more with the brand. The changes are built on feedback from the company’s 35.5 million active U.S. members.
Rather than tying star earning strictly to payment type as in the past, Starbucks’ new system lets members accelerate their Star....