The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and...Read More

Striking a balance between your local and corporate marketing goals can be intricate. Constant brand messaging is an essential part of your marketing duties, and you must ensure that all teams receive the right message. Conflicting messaging can...Read More

The beer category boomed in 2020, with a large positive shift at the start of the pandemic. However, more recently beer sales are down versus a year ago, as are trips. Immediate questions rise to the surface:Have beer sales returned to their pre...Read More

McDonald's Expands Loyalty Program To Some New York City Customers Reuters says McDonald's expanded its MyMcDonald's Rewards program to some New York City customers on Wednesday, according to emails received by local users of its app....Read More

Popeyes unveiled its first-ever loyalty program, Popeyes Rewards, to give their devoted loyal fans another reason to love that chicken from Popeyes. As a brand rooted in Southern hospitality and culture, the Popeyes brand wants every guest to feel...Read More

Healthy meal planning can now come with a side of savings on travel for Frontier Airlines’ most loyal customers. Members of the ultra low-cost carrier’s loyalty program, FRONTIER Miles, will earn 700 miles when they make an order with...Read More

The pre-Covid levels of retail revenue in India seem farther away now. While many retailers hoped that 2021 would be the year of recovery, the second wave of infections have dampened their pace. Even the financial services company Nomura ...Read More

In the first two parts of this series, we looked at ‘Understand your Objectives’, and ‘Program Characteristics’. In the final part of the series, we now take those two steps and look at what they mean for you.Firstly, it...Read More

Anheuser Busch InBev is Testing NFTs in MarketingDigiDay.com says despite the cynics, non-fungible tokens are still going strong after the surge in attention they got in March. The narrative has gone from get-rich-quick schemes to a more nuanced...Read More

Generali Global Assistance (GGA) announced the United States findings of 2021 Holiday Barometer – the twentieth anniversary of the annual poll sponsored by its parent company, Europ Assistance, and conducted by the consumer research firm...Read More