Carl’s Jr. and Hardee’s Partner with National Park FoundationCarl’s Jr. and Hardee’s restaurants are partnering with the National Park Foundation for a Star Pals kids’ meal promotion celebrating the unique experiences...Read More

Thanks to social media and third-party review sites, the customer relationship hasn’t been private for decades. Instead of an unsatisfied consumer quietly choosing to walk away after a negative interaction, they can write a review to share...Read More

Coca-Cola North America announced plans to nearly double its spending with minority-owned media companies over the next three years. Black, Hispanic, and Asian-American and Pacific Islander (AAPI)-owned media companies and partners will account...Read More

Tim Glomb, VP of Content and Data, Cheetah Digital Having the right customer data allows you to create personalized experiences that drive measurable revenue.  If you collect zero-party data from customers that includes psychographic...Read More

There is a lot of discussion on the “death of the cookie” and what it means for marketers – the questions swirl:How will we connect with our customers if we can’t track them across touchpoints and platforms?How will we talk...Read More

Ninety percent of retailers say expanding their respective loyalty programs is a priority for 2021.The days of “set it and forget it” loyalty programs are over. Consumers have too many choices today and, if they don’t see...Read More

Last month PDI completed its twentieth acquisition, and if that sounds like a lot, it is. It’s great to work for a company that’s growing so quickly, but I’ll bet you’re wondering what’s in it for you.For starters, we...Read More

McDonald's Finally Announces When Its New Loyalty Program Will LaunchCNN.com says McDonald's will launch its first-ever nationwide loyalty program July 8. It's aimed at expanding McDonald's customer base and enticing existing...Read More

Moviegoers nationwide are invited to celebrate the inaugural Cinema Week with exclusive loyalty offers, double-feature events and spectacular movie sweepstakes. These celebratory deals will be available at all Regal theatres beginning Tuesday...Read More

Robert McClarin, Customer Engagement Partner, Brierley To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More