The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on paper. Positive numbers for new customers...Read More

“Handshakes have given way to fist bumps, and sanitizers have found residence with the humble pen in every pocket. And while the masks remain, the eyes still smile. On-ground events are back with a bang!”After almost 24 months of...Read More

Whether you already have a loyalty program, are considering revamping yours, or are launching one for the first time, you need to set clear goals from the start if you want it to be successful. While it can be tempting to dive right in...Read More

Club Wyndham Gives Travelers the Ultimate Girls' Getaway for 'Galentine's Day' This Galentine's Day, Club Wyndham, the nation's largest vacation ownership club, is offering the ultimate package to bring girlfriends back...Read More

7-Eleven Delivery through the 7NOW app just got a reward-worthy upgrade that rounds out the brand's best-in-class delivery offerings. With the new 7NOW Gold Pass subscription delivery service, customers can get their delivery fee waived on a...Read More

Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne aka the Marketoonist - one of the funniest people in marketing, to deliver a session that will leave you laughing out loud, but also...Read More

People love to talk and share about food (who hasn’t had to scroll through 5 pages of a gushing food blog to get to the recipe?)! That’s what makes food and beverage brands such a natural fit for an online brand community.Offering...Read More

Newk's Eatery Hosts $10K Giveaway to Celebrate Rewards Program Launch Newk's Eatery has exciting news for members with the launch of its first-ever loyalty program. Through March 6, guests who sign up for Newk's Rewards will be...Read More

Advance Auto Parts has partnered with Shell to provide savings on gas to motorists through Advance’s new Speed Perks Gas Rewards loyalty program. The program and partnership make it simple for members to earn discounts. For every $50 spent...Read More

Dutch Bros Loyalty Program Exceeds ExpectationsDutch Bros Coffee's Dutch Rewards program, launched in early 2021, has seen early success. The brand shared that the rewards program accounts for 60 percent of sales, and Dutch Bros' CFO...Read More