Avocados From Mexico (AFM) is headed back to the Big Game with a multifaceted campaign designed to engage consumers and make avocados shoppable at every touchpoint during the most significant avocado occasion of the year. From the "House of...Read More

Upon the launch of the Vans Family loyalty program, it was an immediate hit. They asked their members, known as their “family,” to share photos and memories of their very first pair of Vans. Pretty soon, members were sharing stories of...Read More

Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize engagement, and even mitigate fraud. If you are just starting out...Read More

Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, accessing more channels, using more devices and have quickly evolving shopping habits. To be successful, brands must authentically and...Read More

Sleep Number Ranks Highest in Brand Trust, Lifestory Research Reports Among the 11 most popular mattress brands, Sleep Number is the most trusted brand in the America's Most Trusted® Study released this week. According to the Lifestory...Read More

Salesforce has released its 2021 Holiday Shopping Report, which analyzes shopping data from over one billion shoppers on the Salesforce Customer 360 platform and activity across commerce, marketing, and service. The report shares that while Cyber...Read More

The industry has seen a growing opportunity for pump-to-store conversion where c-store locations also sell fuel. This has especially been the case during the last few years as fuel demand has fluctuated.Consumers increasingly plan their shopping...Read More

Just like a pre-flight checklist a pilot and co-pilot might review before takeoff, it’s critical to have a loyalty program pre-launch checklist. Once it launches, your loyalty program becomes an...Read More

Norwegian Cruise Line Revamps Latitudes Rewards Program, Adds New Level Cruisers sailing on Norwegian Cruise Line can advance through the company's Latitudes Rewards Program faster after the company revamped the loyalty program to reduce the...Read More

The Home Depot®, one of the world's largest home improvement retailers, is enhancing its commercial credit offerings for Pro Customers and their businesses. The retailer introduced The Pro Xtra™ Credit Card, a new iteration of its...Read More