IHOP has announced its kick-off to the brand's first-ever "Month of Giving," which will culminate with the return of National Pancake Day on Tuesday, March 1, at participating restaurants nationwide. IHOP is making it the sweetest...Read More

When the world’s leading biscuit brand (Parle Products) increased the price of its crowd favorite- Parle G by 6-7% in 2021, marketers sensed seismic shifts burgeoning in the CPG industry. As much as the hike is owing to the rising...Read More

A gap exists between what consumers want from brands and how they feel those brands deliver. The missing piece is often simple—emotional connection. According to our Humanizing Loyalty Report, this is the most common key driver of...Read More

Now’s the time for loyalty marketers to take actionLast year at this time, the business landscape looked promising with easing COVID restrictions, emerging vaccines, and revving consumer demand. As 2021 continued, however, the Delta and...Read More

Accor Signs Loyalty Partnership with Sixt Car rental company Sixt has signed a partnership with French hospitality giant Accor. The deal will provide additional attractive benefits for guests and employees of Accor – worldwide and free of...Read More

Lowe's makes every home improvement professional an "MVP" in a game-changing partnership that helps Pros succeed no matter their size: Introducing Lowe's MVPs Pro Rewards and Partnership Program.Lowe's MVPs Pro Rewards, now...Read More

A sense of community is a powerful feeling for people sharing any common bond. And the same is true for brand communities.  If your brand instills a sense of community and exclusivity for your customers, chances are they will wind up...Read More

Domino's Offers Customers $3 Off Pizza Price for Skipping Delivery Domino's has announced it will offer a $3 "tip" to customers who order their pizza online and choose carryout instead of delivery. That credit can only be used...Read More

Global health and wellness brand, GNC is taking its commitment to health and wellness on the road. With Pilot Flying J, the largest network of travel centers in North America, GNC is now providing five convenient, on-the-go GNC essentials at...Read More

Citi Retail Services and Brooks Brothers Extend Consumer Credit Card RelationshipBrooks Brothers and Citi Retail Services announced a multi-year extension of their consumer credit card relationship. The agreement helps to strengthen the bond...Read More