Carl’s Jr. and Hardee’s are collaborating with Twitch and experimenting with custom recipes to bring fans new menu items. The collaboration will allow social media users, as well as Twitch streamers and viewers, the opportunity to...Read More

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand for brands to demonstrate positive impacts on the...Read More

Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need of new clothing. However, if a company can...Read More

Chris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone. Loyalty360...Read More

Amazon Tests Tik-Tok-Like Video Feed AppAmazon is testing a Tik-Tok-like feed on its app that allows users to scroll through videos and photos of products purchased by others. Using the feature, called Inspire, customers can like, save and share...Read More

Taco Bell is testing a proprietary plant-based protein for a limited time. It is featured in the new Crispy Melt Taco and Nachos BellGrande, but fans can also try it in any menu item at no extra cost.  The Crispy Melt Taco features...Read More

Group FiO was founded a decade ago to provide businesses with the tools they need to strengthen customer relationships and drive brand loyalty. The technology company offers clients capabilities to provide omnichannel experiences, bringing...Read More

With inflation, rising interest rates, and a flattening housing market – consumers have a lot to consider when they swipe their cards. And let’s face it, brands have been in a continual learning mode for over two years now. That&rsquo...Read More

Every brand has a media plan, but not every plan includes a data strategy. Historically, media and analytics teams are siloed, but as the digital landscape continues to evolve, teams need to work together in sharing knowledge and expertise to...Read More

American Eagle Launches Back To School Campaign in MetaverseAmerican Eagle recently launched its fall 2022 Back-To-School campaign featuring popular Gen Z musicians across Meta Quest 2 and Roblox, and the first-of-its-kind campaign with TikTok...Read More