Starbucks will be announcing new NFT features to its rewards program. The company has seen success with its loyalty rewards, Starbucks Rewards, by embracing technology like the Starbucks App. Now, the chain is taking another technological jump...Read More

The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving the European or US market often learn the hard way...Read More

Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We’re back on the road for a cross-country fantasy road trip all over Loyalty Land. And with the growing price of...Read More

Walmart Explores Adding Video Streaming SubscriptionWalmart has had talks recently with Disney, Comcast and Paramount about adding streaming services to its Walmart+ membership program. The retailer is looking to add a large video streaming...Read More

Kohl’s Self-Pickup service is now available on eligible online orders at all Kohl’s stores nationwide, furthering the company’s omnichannel foundation. Ready within two hours, shoppers who select “In-Store Pickup” for...Read More

Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be used to monitor and ultimately stop fraudsters...Read More

Bob Bafundo is the COO of Wings and Rings, a Cincinnati-based sports restaurant with locations across the U.S. and internationally. With the recent expansion and more growth in store, the restaurant recently began to test robotics to assist with...Read More

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for companies to engage with them, and ...Read More

Abercrombie & Fitch Opens New Format Stores Targeted to Millennials and Gen ZAbercrombie & Fitch announced a new store experience called The Getaway to appeal to 25- to 35-year-olds with a merchandise mix curated for weekend activities...Read More

Chico's FAS partnered recently with fabric, Inc. and Bounteous to assist in its digital-first transformation journey. The multi-touchpoint partnership will accelerate the retailer's digital architecture growth towards its goal of building...Read More