Welcome to the next generation of marketing strategies that actually work.Navigating today’s marketing landscape is a tricky task and marketers are feeling the pressure to increase results while the martech and advertising infrastructure...Read More

Uber to Discontinue Free Uber Rewards ProgramUber announced it is discontinuing its free rewards program, Uber Rewards, on November 1st. Users can redeem points up until the final day on October 31st. The program has been active since 2018 and...Read More

Carl’s Jr. announced a partnership with the Los Angeles Rams for the 2022 season. As part of the multi-year agreement, Carl’s Jr. will display in-stadium signage at Rams home games at SoFi Stadium and activate during year-round...Read More

Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.Driven by expanding technology, pandemic-inspired changes in consumer behavior, and our urge...Read More

If you’ve ever been a victim of identity fraud, you know how much time and effort it took to resolve the incident. The piles of paperwork and what seemed like endless calls to the impacted company’s fraud or customer service department...Read More

Budweiser Offers Fans Chance to Attend FIFA World CupBudweiser is giving fans a chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include signed memorabilia, a year’s supply of...Read More

Augeo recently announced the launch of Heaps—a comprehensive “crypto loyalty” platform that enables the exchange of loyalty currencies for leading crypto assets. “With Heaps, Augeo is enriching the way organizations...Read More

Premium loyalty programs have gained momentum in recent years and are being embraced by more brands and consumers.  Consider that 78% of consumers said they’re willing to pay to join a premium loyalty program, according to our...Read More

Like most marketers, we are big fans of brand advocacy. Harnessing the power of your best consumers to find your next consumers drives powerful impact for your brand. It influences purchase decision-making through ratings and...Read More

Logan International Airport Launches Loyalty ProgramLogan International Airport is launching a new perks program to try to push some rewards for its frequent travelers. BOS Rewards is a free and secure passenger rewards, engagement and customer...Read More