As inflation and supply chain issues have taken a toll on consumers this year, CPG brand loyalty has taken a beating of its own. And with continued uncertainty about where those external factors are headed, price and availability have become more...Read More

Matthew Rubin is the Senior VP and General Manager of Petsense by Tractor Supply, a specialty pet retailer owned and operated by Tractor Supply Company. Founded in 2005 to meet the needs of pet owners primarily in small and mid-sized communities...Read More

According to Richard Branson, “Take care of your employees and they will take care of your business. It’s as simple as that.”That’s sage advice—especially considering the direct connection between employee engagement...Read More

Brand-to-brand partnerships are a significant area of interest for organizations looking at new ways to engage customers. However, it seems to be an area where there is either great success or great struggles for marketers. The way a brand...Read More

IKEA Launches Social Fund to Assist EmployeesIKEA is launching a $10 million social fund to help employees who are struggling with the economy. In addition, the retailer is offering larger staff discounts to support employees struggling to cope...Read More

Lowe's and Wyndham Hotels & Resorts are teaming up to offer an unforgettable experience in an unlikely place: airport hotels. Lowe's will elevate the home away from home experience in select Wyndham hotel rooms near some of the nation&...Read More

Sara Costa is the Loyalty Experience Product Specialist, and Chelsea McGough is the Loyalty Program Strategy Manager, for Blue Buffalo all-natural pet food company. The brand recently brought home the Platinum Award for Customer Loyalty Strategy...Read More

Customer loyalty programs should be a primary focus for every business in the retail industry. Retailers find themselves in a rapidly evolving and increasingly competitive marketplace, but an effective loyalty program can give a retail...Read More

Antavo Gives Rise to Next-Gen Omnichannel Loyalty ProgramsAntavo has successfully closed its Series A round at €10M, empowering the company to develop its best-in-class SaaS platform. The new investment will enable Antavo to continue...Read More

Panera Bread unveiled a hybrid digital-focused format location in New York City as it targets expansion in city centers and nontraditional locations. The new urban store format is the first to combine elements of the Panera To Go unit with more...Read More