Panera Bread unveiled a hybrid digital-focused format location in New York City as it targets expansion in city centers and nontraditional locations. The new urban store format is the first to combine elements of the Panera To Go unit with more traditional locations.
The urban unit is about 40% smaller than a typical Panera Cafe, with limited counter seating only. Guests can order in-store on kiosks, but the format is geared mostly for ordering ahead online or through the app, as well as for delivery pickup. The store also focuses on the....