Sydney Caminetsky is a Product Manager, and Janelle Price is a Marketing Manager at TELUS, a technology company based in Canada that specializes predominantly in mobile and home services for consumers and businesses, such as phone, internet...Read More

McCain Foods Enters Metaverse to Promote Biodiversity McCain Foods is entering the Metaverse and introducing new Regen Fries as part of the #SaveOurSoil initiative. Regen Fries are made with potatoes that are grown using...Read More

Petco announced a multi-year partnership with Nationwide to co-develop integrated and affordable pet health insurance. Petco's fully integrated ecosystem of pet health and wellness solutions and Nationwide's claims data set, pet protection...Read More

Floor & Decor is quickly becoming a favorite retailer of hard surface flooring for DIYers and professionals alike. While the wide selection and low prices may be what brings builders in the door, it’s the hyperfocus on service that...Read More

In today’s world, companies are constantly working to build brand awareness as they compete for consumers’ attention. There are many avenues to market your business to customers, but some measures are more effective...Read More

Travel loyalty programs have a rich history and remain incredibly popular among consumers. And there is a full spectrum of travel loyalty programs currently in the market, with some functioning like full-service travel agencies with sophisticated...Read More

Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and...Read More

Citi and Tractor Supply Company Launch Co-Branded Credit CardCiti and Tractor Supply Company have announced the launch of a new co-branded credit card to help consumers earn more on their everyday purchases both in-store and anywhere Visa is...Read More

Hooters is teaming up with auto racer Chase Elliott for a virtual chicken tender brand that has launched at nearly 200 restaurants. The company, which calls itself “The Official Home of Race Fans,” and the NASCAR champion have...Read More

While 66% of Americans drink coffee every day, one may argue that coffee is not only a beverage, it’s a lifestyle. It evokes images of early business meetings, late-night study sessions, or lazy weekend mornings. In the same manner...Read More