You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding strategy provides the opportunity to reinforce, or...Read More

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing.  In order to understand why...Read More

Mayasa Rashid Alhejazi is the Assistant Director Loyalty at Ooredoo Qatar, an international communications company headquartered in Doha, Qatar, with 100 million customers across the Middle East, North Africa and Southeast Asia. Loyalty360...Read More

Jack in the Box Launches New Web Ordering and AppJack in the Box has launched a brand-new ordering website and native mobile app through a partnership with digital innovation vendor Bounteous. Jack in the Box's online ordering and integrated...Read More

Delta Air Lines recently announced a strategic partnership with Starbucks that will offer members of Delta SkyMiles and Starbucks Rewards the ability to unlock more ways to earn rewards. Customers enrolled in both Delta SkyMiles and Starbucks...Read More

Shareholder rewards or shareholder perks are benefits, you, as a retail investor can earn for holding shares of a company. Shareholder rewards should not be confused with dividends. Instead, they are perks that can be redeemed by individual...Read More

Few people associate the word “party” with data, but for marketers, it’s all we can talk about these days. Data is critical in ensuring we can be effective at our jobs. Without it, we’re driving blind...Read More

The Fresh Market Loyalty Program Surpasses 1 Million MembersThe Fresh Market’s loyalty program has surpassed one million members in less than one year. The Ultimate Loyalty Experience launched in March 2022 and this week marked the milestone...Read More

The Vitamin Shoppe announced its new "Snax for Vax" campaign to support healthy communities during flu season. The brand is offering a free protein bar or healthy snack to anyone with a documented flu vaccine shot. During a select...Read More

Anil Mansukhani is the Vice President of Loyalty Marketing, and Traci Mason is the Vice President of Brand Marketing at MGM Resorts. MGM Rewards, the brand’s reimagined loyalty program, was the Platinum Award winner at the 2022 Loyalty360...Read More