7-Eleven To Make Lucky Customer A Music Video Extra  The convenience store retailer, 7-Eleven, is giving one lucky fan a chance to star in an upcoming music video, directed by renowned filmmaker Cole Bennett. The winner of the contest will be...Read More

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty and trust with them. As businesses become more competitive and the expectation for near-immediate...Read More

Snapchat Builds Rewards Program for Lens Creators  Snapchat, the innovative social media platform, has decided to reward creators for their part in developing new lenses for photo and video content. Snapchat has made a name for itself in...Read More

MGM Resorts announced that it will begin consolidating the Identity loyalty program of The Cosmopolitan of Las Vegas to the brand’s innovative MGM Rewards loyalty program beginning February 1, 2024, unlocking the ability for members to earn...Read More

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a strategic approach that focuses on building strong and...Read More

Under Armour has launched its new loyalty program for fans in the U.S. Consumers can score more ways to save on hot items and earn more points. In Under Armour's drive to Make Athletes Better, the brand’s most loyal consumers will...Read More

Top Performing Fintech App Features The Financial Technology world is booming with new methods of building customer loyalty and retention. The Nation Roar has laid out the top 6 fintech app features that create deeper connections with loyalty...Read More

As brands look to differentiate and enhance their customer loyalty programs, private-label credit cards (PLCC) are an attractive strategy to build strong connections with program members. The customer insights leveraged on both the brand and...Read More

It’s a cycle we all know well. Driven by the misnomer that brand loyalty comes from getting the most impressive reward, the biggest discount, the “best deal,” brand after brand has trained customers to hold off on their purchases...Read More

Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s...Read More