AARP Announces New Benefits This Fall AARP has partnered with several providers to give AARP members more benefits and discounts this fall. These new additions include savings from ADT™ Home Security, Hero© Smart Pill Dispenser...Read More

Leveraging digital channels to meaningfully engage customers has become critical for brands to thrive. Interacting in “the digital space” allows brands to deepen relationships with customers by demonstrating through personalization...Read More

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to track and analyze the performance of your...Read More

Visionary Conrad Hilton entered the hospitality industry in 1919 by purchasing a hotel in Cisco, TX, triggering a chain reaction of innovation and achievements that would ultimately lead to worldwide success for today’s Hilton.  ...Read More

Giant Food, the greater Washington, D.C. regional grocery chain, announced that it is expanding its Giant Flexible Rewards® loyalty program to offer rewards in the pharmacy department. Now, Flexible Rewards members will earn points...Read More

Cinemark Introduces VIP Event for the Taylor Swift | The Eras Tour Concert Film Cinemark, the popular movie theater brand, has announced that moviegoers can now hold private screenings of the upcoming Taylor Swift | The Eras Tour Concert Film...Read More

As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite brands.Several factors play a role in Gen Z’s unique attitude toward brands. We’re younger and less...Read More

A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company. They are rebranding to Phaedon as the result of the sale of its commercial marketing group to private equity firm Cohere Capital. With the...Read More

Delta Loyalty Program Changes Rewards Policies The major American airline, Delta, has decided to curtail lounge access to select credit cardholders to stop overcrowding. The SkyMiles loyalty program has shifted its focus to exclusive status...Read More

Crunch Fitness has announced its plan to introduce the Amazon One palm recognition service as an entry option for its members at select Crunch locations. Nine locations across San Francisco, New York City, and Los Angeles will be the first to...Read More