Leveraging digital channels to meaningfully engage customers has become critical for brands to thrive. Interacting in “the digital space” allows brands to deepen relationships with customers by demonstrating through personalization that customer expectations and preferences are heard. Personalization is no longer a “nice touch” — it’s a vital component in a brand’s customer loyalty strategy. Elevating individual customer experiences or failing to do so can be the dealmaker or dealbreaker. Customers....