In the fast-paced world of e-commerce, customer service plays a pivotal role in building brand loyalty and driving business success. As the digital realm continues to evolve and shape consumer behavior, online retailers...Read More

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Michael McDowell, Vice President of Loyalty Programs and Partnerships at Parkland, about how the brand’s customers are evolving, how Journie&trade...Read More

Wyndham Hotels & Resorts announced new efforts to further elevate the hotel ownership experience for its franchisees around the globe—debuting new, state-of-the-art, owner and guest engagement platforms.  "Every day we'...Read More

Casey’s Leverages New Food Service Technology Casey's General Stores Inc. is upgrading its food service program to streamline operations and improve the ordering process. Two new technology solutions will be implemented to improve...Read More

In part 4 of our series on engagement marketing’s obstacles and opportunities, we talk about the concept of Immediate Value and that customers today are looking for options beyond under-funded points programs. Brands in financial services...Read More

Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions...Read More

Family Dollar will launch its new mobile app this October to support shoppers and help them save. Fans of the discount store chain will enjoy new ways to shop and save right on their phones. Designed with a fresh interface and seamless navigation,...Read More

AARP Announces New Benefits This Fall AARP has partnered with several providers to give AARP members more benefits and discounts this fall. These new additions include savings from ADT™ Home Security, Hero© Smart Pill Dispenser...Read More

Leveraging digital channels to meaningfully engage customers has become critical for brands to thrive. Interacting in “the digital space” allows brands to deepen relationships with customers by demonstrating through personalization...Read More

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to track and analyze the performance of your...Read More