A loyal guest redeems their points for an extra night’s stay at your hotel. Sounds great, right? But wait—your competitor offers the same deal. So, how do you stand out? Enter experiential rewards. These unique, memorable experiences...Read More

Serve Robotics Inc., an autonomous delivery solutions firm, partnered with Shake Shack Inc. to expand robotic deliveries. Customers ordering from select Los Angeles Shake Shack restaurants via the Uber Eats platform can receive orders through...Read More

Signet Jewelers’ Campaign Supports St. Jude Children’s Research Hospital Signet Jewelers and its portfolio of brands, including Zales, KAY Jewelers, Jared, and Banter by Piercing Pagoda, unveiled its annual in-store holiday...Read More

Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much...Read More

Royal Caribbean International is enhancing the rewards experience for travel agents in the U.K. and Ireland by launching its Upper Deck loyalty program on September 3. The cruise line is also integrating Club Royal into its rewards platform...Read More

Wendy’s Enhances Customer Experience with Digital Improvements  Wendy’s recently released its second-quarter earnings, which shows that the company has seen promising results attributed to its app and loyalty program. The company...Read More

Google’s recent announcement to retain third-party cookies is a significant shift, highlighting ongoing debates around privacy and digital marketing strategies. Here’s what happened on the death row walk for the third-party...Read More

Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging.   Homecomings, proms...Read More

Ace Hardware Introduces New Immersive Shopping Experience  During its Fall 2024 Convention, Ace Hardware, an Illinois-based retail cooperative, debuted its new experiential store concept, “ELEVATE3 Ace.” The brand plans to...Read More

Air India is partnering with travel loyalty provider Arrivia to enhance the Indian airline’s Flying Returns loyalty program, allowing members to earn points when booking cruises across more than 40 cruise lines. Cruise lines added to the...Read More