FAT Brands Foundation Launches End-of-Year Giving Campaign The FAT Brands Foundation has launched its End of Year Giving Campaign, which kicked off on Giving Tuesday, December 3, 2024, and will run through January 5, 2025. The initiative is...Read More

In today’s competitive landscape, brands are constantly seeking innovative ways to foster deeper emotional connections with their customers. Enter GenAI—a game-changing technology that’s revolutionizing loyalty marketing...Read More

Travel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. According to a recent survey by NerdWallet, 41% of Americans have...Read More

Delta recently relaunched its SkyMiles Experiences program to deliver extraordinary experiences, exclusive events, and unforgettable moments for its members. The program first launched in 2016.  Now, members can use their miles to access...Read More

Tractor Supply Raises More Than $1M for FFA Scholarships Tractor Supply Company recently announced that it’s raised more than $1 million to benefit the Tractor Supply FFA Future Leaders Scholarship fund. This accomplishment brings the...Read More

La-Z-Boy Launches Sweepstakes and Campaign to Encourage Passengers to Keep Seats Upright During Holiday TravelLa-Z-Boy recently unveiled a campaign that urges airline passengers to refrain from reclining their seats during airline flights...Read More

Renowned Kentucky Bourbon brand, Maker’s Mark®, is bringing the essence of its Loretto, Kentucky distillery to The Big Apple with an immersive and festive holiday pop-up experience. From December 11 to December 22nd, bourbon enthusiasts...Read More

Establishing a well-designed measurement plan for GenAI implementation is not just a good practice; it’s a critical step in ensuring the success and value of your AI initiatives and helps shape your overall AI roadmap. When...Read More

vineyard vines Expands Partnership with Toys for Tots for GivingTuesday Lifestyle apparel brand vineyard vines has expanded its partnership with the U.S. Marine Corps Reserve-run charity Toys for Tots. In a continued effort to support the mission...Read More

White Castle has launched an upgraded version of its online merchandise store, House of Crave™, just in time for the holiday season. The revamped site boasts a fresh, modern design along with a new selection of items. It also offers enhanced...Read More