No matter the size of your business, customer retention is always critical. With other businesses vying for attention, maintaining a loyal customer base can significantly impact a company's bottom line. Loyal customers not only bring repeat...Read More

Netflix is taking its popular series like “Outer Banks,” “Stranger Things,” “Bridgerton,” and others beyond the screen, creating immersive experiences for fans. In 2025, Netflix is teaming up with...Read More

Alaska Airlines Unveils Enhanced Mileage Plan Loyalty Plan for 2025 Alaska Airlines is rolling out a major upgrade to its Mileage Plan this month that will make it more rewarding for frequent flyers. The new enhancements will offer members a...Read More

You've invested heavily in customer service, offering a positive banking experience for all. Yet, churn rates remain an unwelcome visitor. Why? Because in this digital age, mere satisfaction isn't enough. It's time...Read More

Club Wyndham Recognized for Excellence in Family Travel Club Wyndham® recently announced that its Steamboat Springs resort in Colorado has been named a top family-friendly destination in the 2024 Parents Family Travel Awards. The brand...Read More

American Airlines and Citi have announced that they are extending their successful partnership, which has lasted for over 37 years. Starting in 2026, Citi will become the exclusive issuer of the AAdvantage® co-branded credit card portfolio...Read More

Frontier Airlines recently announced the second phase of “The New Frontier,” a new loyalty initiative launching in 2025. These changes are designed to deliver more value, comfort, and rewards for the airline’s travelers, with...Read More

GoTo Foods Has Success After Rebranding and Upgrading Loyalty Program One year after Focus Brands rebranded to GoTo Foods, the company has made significant strides in consolidating its portfolio under a unified digital platform. In February...Read More

Belonging, Authenticity, and CXEase, Effectiveness, and Emotion have been identified as the foundation of customer experience (CX) as highlighted by Forrester Research. Each has a significant impact on how people perceive their...Read More

There are a lot of options vying for a customer's attention. Large and small retailers, restaurants, convenience stores, and more are re-evaluating their approach to customer loyalty programs. While these programs have long been a cornerstone...Read More