Bilt Rewards, a rewards program for renters, has announced an innovative expansion allowing its members to earn valuable rewards when purchasing a home through an eXp Realty agent. The new program offers one Bilt Point for every $2 of the purchase...Read More

BJ’s Charitable Foundation Collabs with Children’s Hospitals to Spread Holiday Cheer  The charitable arm of BJ’s Wholesale Club is spreading holiday joy this season by partnering with children’s hospitals across...Read More

Each generation of consumers have distinct preferences, expectations, and technological comfort levels in their buying journey. This makes the task of creating personalized, effective customer loyalty strategies more complex when you have a multi...Read More

Sports betting and iGaming operator BetMGM recently announced a significant upgrade that enhances the customer experience by consolidating BetMGM Rewards Points (BRPs) into one unified account. The enhancement allows users to carry their BetMGM...Read More

DoorDash Introduces the New Overall Dasher Rating for More Flexible Rewards Access Earlier this year, DoorDash revamped its Dasher Rewards program in response to feedback from Dashers who wanted a more transparent and accessible system. The...Read More

Efficiency and customer-centricity are more vital than ever for businesses to succeed.Reports indicate that 66% of consumers expect companies to understand their unique needs and expectations, and 52% expect all offers to be...Read More

David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, President of Brand Technology and Finance at David’s...Read More

White Castle Offers Free Sliders and Discounts in Festive Holiday Promotion In celebration of the holiday season, White Castle is spreading cheer with a special offer for customers wearing a festive Santa hat or costume from December 21 to 24...Read More

Powell, Tennessee-based Weigel’s is collaborating with GSP Retail to make the holiday season brighter for My Weigel’s Rewards members. As of December 13, the “12 Days of Christmas” promotion kicked off by offering a free...Read More

Businesses are increasingly recognizing the power of emotional loyalty in fostering long-term customer relationships that drive engagement, advocacy, and identity.  At Phaedon, we call this the ultimate form of participation between a...Read More