Personalization is table stakes, whether you’re an early-stage start-up or an award-winning brand that people have loved for generations. A personal relationship—a sense of specificity and attention that extends beyond a generic email...Read More

Customer loyalty is more than just a transaction; it’s about building lasting relationships, creating memorable experiences, and fostering a sense of community rooted in your brand. Ulta Beauty, a leader in beautyretail with over 44...Read More

Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to...Read More

Lowe’s has introduced an innovative tool for homeowners, the Lowe’s Digital Home Platform, now accessible to MyLowe’s Rewards members. The digital platform provides members with tailored, easily accessible information on products...Read More

Abuelo’s Mexican Restaurant and Honor Flight Network Unite for Veterans Day Fundraiser Abuelo’s Mexican Restaurant, renowned for its authentic, freshly made Mexican dishes, recently partnered with the Honor Flight Network to honor...Read More

Chuck E. Cheese has teamed up with STEM.org Educational Research™ (SER) to unveil STEAM-tastic Adventure, a new educational program designed to engage children in Science, Technology, Engineering, Arts, and Mathematics while learning through...Read More

Sheetz Launches Cryptocurrency Payment Options Across 750 Stores Convenience store chain Sheetz is collaborating with digital payments company Flexa, enabling customers to use cryptocurrency for in-store purchases at all of its U.S. locations...Read More

Wisconsin workwear brand Duluth Trading Co. is introducing a new discount program called “Duluth Heroes” to show appreciation for military members and first responders. Through a partnership with ID.me, the program offers eligible...Read More

Mercedes-Benz USA Launches 2024 “Holidays with Love” Campaign  Mercedes-Benz USA (MBUSA) has launched its 2024 “Holidays with Love” campaign, celebrating the unique moments that bring people closer together during...Read More

To meet increasing consumer expectations within loyalty programs and beyond, brands must develop a deep understanding of customer needs and desires to provide the most value possible. For travel and hospitality brands, that means leaning...Read More