MLS & MLSPA Collab With Sweet to Launch Gamification Experience With MLS QUEST  Major League Soccer (MLS) and the Major League Soccer Players Association (MLSPA) have partnered with digital collectibles platform Sweet to introduce...Read More

The Athlete's Foot (TAF) has launched “Be About That Vote,” a campaign aimed at promoting civic engagement and encouraging voter registration ahead of the upcoming November elections. At the heart of the initiative is an innovative...Read More

Trip.com Enhances Rewards Program as It Celebrates 25 Years of Travel InnovationTrip.com Group is celebrating a quarter-century of pioneering advancements in the travel industry, growing from its beginnings in 1999 to becoming a leading global...Read More

Anheuser-Busch has announced that it continues to extend its century-long support to military personnel and first responders through an ongoing partnership with Folds of Honor. In celebration of National First Responders Day, Bud Light and its 27...Read More

Hard Rock International and Lionel Messi Unveil "Captain Messi" Superhero Toy and Kids Menu Hard Rock International has teamed up with global ambassador Lionel Messi to introduce a new superhero character of the soccer star’s...Read More

CIBC has renewed its partnership with the Chicago Blackhawks, extending their collaboration through 2029. Originally launched in the 2009-2010 season, the partnership reaffirms CIBC’s dedication to the Blackhawks team and its commitment to...Read More

Ulta Beauty Partners with Rokt to Heighten the Customer Experience for the 2024 Holiday Season Rokt has announced a partnership with beauty retailer Ulta to expand its retail media network and enhance the customer experience during the 2024...Read More

In a sweet collaboration, Mars M&M’S® and fashion icon kate spade new york have launched a candy-inspired capsule collection just in time for the holiday season. The unique partnership blends the playful and colorful spirit of M&...Read More

David’s Bridal Launches Largest Branded Bridal Resale Program David’s Bridal, a renowned brand in bridal and special occasion fashion, is introducing the “Adored by David's” resale program developed in partnership...Read More

Customer loyalty is the foundation of any successful business. In an era where consumers are bombarded with choices, the ability to maintain a loyal customer base can set a company apart from its competitors. Loyal customers are more likely...Read More