With so much focus placed on building a strong sense of loyalty with customers, marketers sometimes don’t know how to most effectively leverage this brand strength when they achieve it. As it has in so many other respects, Amazon is blazing...Read More

Ticket brokers have become more and more popular as a resource for dockets to sporting events, concerts, and other live events. Indeed, several of the major sports league now partner with select ticket brokers to help fans buy and sell seats...Read More

Few things have encapsulated the traditionally accepted view of "technology" quite like tablets. While smartphones have undoubtedly become the more vital device, the original iPad served to fill a need that consumers at the time hadn...Read More

Beyond individual organizations, entire industries have become known to turn in consistent customer satisfaction statistics. Airlines, for example, may have lower scores on the whole as a result of the stressful feelings generated by travel. On...Read More

Hotel coalitions can be a valuable tool in the hospitality industry. For hotels that want to retain their independence while having access to the amenities—including extensive loyalty programs—found in larger chains, the mechanism...Read More

The Staples Easy Button is well on its way to becoming much more than a piece of clever branding with the announcement that, with the help of IBM’s Watson, companies will soon be able to refill on office supplies through a platform that...Read More

Citi’s ThankYou Rewards has proven to be a unique addition to the loyalty sector, due mostly to its rewards mix. In addition to traditional redemption options (usual fare like gift cards, electronics, and luggage sets), the program allows...Read More

Already a respected name in customer loyalty, Excentus is ready to tackle a new challenge.   The company announced last week that it would add the C-store vertical to its portfolio of loyalty solutions, its first such expansion since...Read More

Carlson Wagonlit Travel (CWT) is all about streamlining the travel process, and its new Loyalty Booster by CWT goes a step further in incentivizing business travelers to adhere to company travel policy. “In the past, if you didn’t like...Read More

Some of the most intense battles for customer loyalty can be found in the smartphone arena. Due to the ubiquitous nature of the device, combined with the distinction between a small number of enormous manufacturers and carriers, many smartphone...Read More