Already a respected name in customer loyalty, Excentus is ready to tackle a new challenge.
The company announced last week that it would add the C-store vertical to its portfolio of loyalty solutions, its first such expansion since launching the popular Fuel Rewards program in 2012.
“In moving into C-store, we need to consider the differences in customer behaviors,” Excentus President and CEO Brandon Logsdon said during a conversation with Loyalty360. “Because convenience store goods aren’t a....