Brand Image Key for Customer Loyalty in Tablet Market
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Few things have encapsulated the traditionally accepted view of "technology" quite like tablets. While smartphones have undoubtedly become the more vital device, the original iPad served to fill a need that consumers at the time hadn’t even dreamed of. Because of this, top brands in the space are constantly jockeying for customer acquisition and, more importantly, retention.   A large part of these retention efforts, according to J.D. Power’s 2016 U.S. Tablet Satisfaction Study, customers buying a tablet from a....

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