The travel industry is among the most volatile when it comes to customer loyalty. From booking flights to finding a place to stay after a long trek, engaging travelers is a constant point of focus for airlines, hotels, and any brand with a stake...Read More

AccorHotels has impressed many with its steps toward customer engagement in recent years, but its recent acquisition of concierge provider John Paul may be something more akin to a leap. The deal was finalized last week and gives the Paris-based...Read More

Rental car company Hertz is flexing its international muscle, and celebrating five years of Hertz Gold Plus Rewards, with a giveaway for customers willing to engage and rent with the brand.   Interestingly, the European contest offers...Read More

Like it or not, the Internet of Things is coming sooner than we think, and with it comes a veritable plethora of smart home connected devices. Some customers can’t wait to deck their house with this new wave of connectivity, from Wi-Fi...Read More

The season for holiday shopping is nearly upon us—only 38 days until Christmas! —and with it comes the peak shopping period for retailers across the country. To capitalize on the profit boom that has become an integral part of the...Read More

The trend of mobile payment solutions supporting retailer loyalty programs is a big development for the growing platform. With this development, mobile wallets took another step toward their dream scenario of replacing both cash and plastic...Read More

At their absolute base, loyalty programs are relatively simple: Brands reward customers for their continued business and, in return, customers come to feel a genuine bond with the company through continued touch points. The basis of this concept...Read More

As technology continues to become more complex, customer experience efforts must become more compelling to ensure that consumers are equipped to receive the best possible value from their purchases. This dynamic is especially apparent in...Read More

Customer loyalty in the automotive rental industry is often a case of simply understanding travelers. By analyzing and predicting the actions and motivations of consumers, rental car companies try to position themselves as the first option for...Read More

London Drugs, already a strong presence in the Canadian retail space, is looking to expand its customer engagement prospects through its new loyalty program, LDExtras. Launched last month, the program seeks to offer strong elements of...Read More