AccorHotels has impressed many with its steps toward customer engagement in recent years, but its recent acquisition of concierge provider John Paul may be something more akin to a leap. The deal was finalized last week and gives the Paris-based hotel chain an 80 percent stake in the company.
The effects of the deal on customer experience can’t be overstated and speaks volumes about the value AccorHotels places on luxury concierge services. Through the acquisition, the brand will have access to John Paul’s workforce of....