The question of the perfect rewards mix is one that has plagued loyalty marketers for decades. There’s no doubt that striking the proper balance when it comes to rewards is crucial to driving program engagement, but, just as with all other...Read More

Since 2004, Recyclebank has been an innovator in terms of “customer” loyalty. The company is based around the idea of incentivizing conservation efforts, and rewarding members based on their recycling and other sustainable actions...Read More

As Uber continues its skyrocketing trajectory, effective partnerships will soon become a crucial pillar of its continued success. With customer acquisition eventually approaching a (staggeringly high) ceiling, the company will need to leverage a...Read More

Wyndham Hotel Group, already among the largest players in the hospitality space, expanded their global presence early Thursday with the announcement that it had acquired Fën Hotels, a Latin American-based hotel company with 26 locations across the...Read More

When it comes to engaging customers with a loyalty program, there are countless strategies to adopt. Some brands choose a unique reward experiences, while others may opt to focus on surprise and delight to spark loyalty within customers. Still...Read More

‘Tis the season for retail market analysis, and Monetate, a leading firm specializing in brand personalization, has jumped into the winter fray with its own findings connected to retail consumer behavior during the busiest shopping period of...Read More

As Abercrombie & Fitch continues to establish an evolved brand identity, it has turned into a tale of two brands−Hollister Co. and Abercrombie & Fitch. Third-quarter net sales sank 13 percent, to $358.3 million for Abercrombie, and...Read More

Customer loyalty has become something that is difficult to earn, tougher to demonstrate, and perhaps hardest of all to measure. Measurement was the task faced by the Temkin Group in its annual Temkin Loyalty Index (TLi). The survey of 10,000 U.S...Read More

It should come as no surprise that mobile can be the key to engaging customers and driving consumer behavior, and a new report out of Technavio confirms this notion, especially in regards to mobile coupon offerings. According to the data in the...Read More

For years, Black Friday has been both the start and the peak of the holiday shopping season. So named because of the effect it has on a brand’s bottom line, the retail tradition serves up a prime opportunity for stores across the country to...Read More