When it comes to engaging customers with a loyalty program, there are countless strategies to adopt. Some brands choose a unique reward experiences, while others may opt to focus on surprise and delight to spark loyalty within customers. Still others like The Guestbook, a loyalty coalition program for independent and boutique hotels, choose to engage these customers with obvious added value and, as of earlier this month, a chance to donate to charitable causes at the same time.
In addition to The Guestbook’s cash back reward....