As Abercrombie & Fitch continues to establish an evolved brand identity, it has turned into a tale of two brands−Hollister Co. and Abercrombie & Fitch.
Third-quarter net sales sank 13 percent, to $358.3 million for Abercrombie, and decreased 1 percent, to $463.5 million for Hollister. What’s more, net sales for the third quarter decreased 7 percent, to $531.4 million in the U.S.
Executive Chairman Arthur Martinez said the company’s direct-to-consumer business continued to grow both domestically and....