Kevin Welly

At its core, multi-channel marketing is a strategy that blends various communication channels (online, mail, email, social etc.) using consistent messages and brand imagery. The name of the game is a seamless experience for the customer, however...Read More

 In the super competitive world of B2B marketing, it’s a battle between your success –or that of your competitors. The right marketing strategies can keep you way ahead of the curve, but if you aren’t keeping up with the...Read More

We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional...Read More

The insurance industry spends more than $6 billion a year on marketing, according to McKinsey & Company. (Just think of the millions of dollars alone in campaigns such as the GEICO gecko, the “We are Farmers” jingle, or the...Read More

Email marketing is a hugely popular channel for both B2B and B2C marketers, and is known to be a highly successful channel – that is if you have a deliverable email list. Unfortunately, email deliverability has seen a sharp decline over the...Read More

What do a newly married couple, a recent college graduate, and an expectant mom all have in common? Yes, this sounds like the beginning of a bad joke, but in actuality, each of these consumers are experiencing life event changes.  And when...Read More

Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product quality is improving dramatically and is losing value as a key brand...Read More

Targeting and acquiring today’s connected retail consumer has never been more challenging. Mobile commerce continues to rise, making it more difficult to build brand loyalty with a consumer who visits brick-and-mortar locations less...Read More

In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today...Read More

A study published by Accenture this year has insurance companies taking notice and changing the course. The study found that low customer satisfaction and heightened consumer expectations has led to a “Switching Economy” in the...Read More